Page 12 - Upper Peninsula Business Today -- January 2018
P. 12

The Benefits Of Local Newspapers
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Brad Veneberg, Munising, MI • (906) 202-1037 Jerry Hinch, Menominee, MI • (906) 630-9103 Ben West, Traverse City, MI • (906) 630-4918 Kyle Edwards, Newberry, MI • (906) 630-1174 Randy Oman, Felch, MI • (906) 202-0896
Local newspapers play vital roles in commu- nities across the globe. The Information Age has changed the way many people get their news, but local newspapers continue to serve as valu- able resources for readers interested in learning more about and becoming more involved in their communities.
While local publishers continue to adapt to the changes brought about by technology, the following are a handful of benefits unique to local newspapers.
· Local newspapers keep readers up-to-date on their own communities. Globalization may be here to stay, but that does not mean local com- munities are no longer home to newsworthy events. National and international newspapers and 24-hour cable news channels can keep men and women up-to-date on national and world news, but in many instances, local newspapers are the only means people have to learn about what's going on in their own communities. Local politics impact residents' lives every day, and local newspapers cover local politics exten- sively.
· Local newspapers benefit nearby businesses. Small business owners often connect with com- munity members via local newspapers. A strong, locally based small business community can improve economies in myriad ways, creating jobs in the community and contributing tax dol- lars that can be used to strengthen local schools and infrastructure. And local newspapers do
their part by providing affordable and effective advertising space to local business owners look- ing to connect with their communities.
· Local newspapers can strengthen communi- ties. Local newspapers are great resources for res- idents who want to become more active in their communities and learn more about community events. Local newspapers often showcase com- munity events like carnivals, local theater pro- ductions and projects like park cleanups. These are great ways for readers to become more active in their communities and build stronger com- munities as a result.
· Local newspapers can benefit children. National newspapers may have little age-appro- priate content to offer young children, but local newspapers tend to include more soft news items than national periodicals, and such stories typi- cally are appropriate for young readers. Accord- ing to Newspapers in Education, students who participated in an NIE group in Florida per- formed significantly better in spelling and vocabulary than nonreaders. Additional studies have indicated that students who use newspa- pers in the classroom perform better on stan- dardized reading tests than those who do not use newspapers in class.
Many local newspapers have played vital roles in their communities for decades, providing a go-to resource for local readers and business owners

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