Page 10 - Upper Peninsula Business Today -- January 2020
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 New Year Brings With It An
Opportunity For Reflection and
Change Within Your Business
Better Business Bureau
HNJH Leadership Award Winner
The holidays are in full swing and business- es are vigorously working towards yearend, all while trying to finalize budgets and plans for the next year. While those elements are impor- tant, the upcoming new year brings with it an opportunity for reflection and change within your business. Reflect on what worked well this year and what didn’t. What are your goals for the year ahead? How do you reach them? And what steps are you taking to ensure your business is staying current, all while promot- ing a happy and healthy work environment for your employees?
“When making your resolutions for 2020, don’t forget to think of a few for your busi- ness,” said Melanie Duquesnel, President & CEO of BBB® Serving Eastern Michigan and the Upper Peninsula. “Setting goals as a start- ing point for the new year but being willing to adjust those goals as the year goes on, will have you and your employees feeling prepared for the year ahead.”
The New Year is the perfect opportunity to recommit and improve upon to the elements that made your business successful in 2019. If you are looking to revamp your business style in 2020, here are some New Year resolutions to consider.
Improve Your Digital Presence
Update your website every few months. Something as simple as updating the scrolling news articles or events on the calendar, not only shows consumers that you are active and engaged, it also helps your business maintain or improve its ranking in search engine results. Make sure your website is mobile friendly and it’s time to get your business active on social media. Research what platforms your cus- tomers are on and what kind of content they are sharing. Being on the same social media platforms as your customers will help you build a more personal relationship with your consumers. Have you thought about creating a business blog but haven’t? The New Year is the perfect time to try a new avenue for con- necting with customers.
Know Your Company’s Data
With the constant rise and fall of things like social media platforms, it is crucial you keep yourself and your business up to date on cur- rent trends. Check your company data often, so you can identify any sudden changes that may arise and adapt as necessary, instead of having to do multiple updates at one time. If you invest in data analytics, you can view
daily, weekly, and monthly reports on the met- rics most critical to your business. Once you have set your goals, create a system that helps track your team’s progress. Once you have set your goals, create a system to help track your team’s progress. If your business sets larger goals, be sure and break them down into small- er segments to disperse among your team members, this will make the goals more achievable.
Have Better Customer Relations
According to Forbes, understanding your customers is one of the best ways to improve your business’ service. If you have a business that works with individual clients, make sure your team knows the importance of personal touches. Remembering an individual’s prefer- ences and information they’ve shared in the past, can be an effective way to set yourself apart. Always remember your client’s needs and objectives. Once you know what problem your client wants solved, you can more effec- tively serve them.
Focus on Growth
If you are the head of your company, you may often find yourself bogged down with paperwork or other tasks that don’t directly relate to leading your company. Consider del- egating more of your tasks to those you can trust with the work. As the CEO, the best thing you can do for your business is to figure out how you can maximize the return on the time you invest in your company. According to Forbes, you should create an internal system that allows your team members to take on additional responsibilities as they grow in the company. When an employee’s experience and knowledge grows, their ability to help the business grows as well.
Become a Better Communicator
Determine the best way to communicate with not only your clients but with your employees as well. Communication issues or misunderstandings with employees lead to a lack of morale which could hurt your business. Treat them as you treat your clients. Being an effective communicator is key to a successful business.
Better Business Bureau Serving Eastern Michigan and the Upper Peninsula wishes you a happy and prosperous New Year. For more business tips, visit or call 866-788- 5706.
Newberry, MI — December 17, 2019
The Chartis Center for Rural Health and the National Organization of State Offices of Rural Health (NOSORH) has named Helen Newberry Joy Hospital a 2019 Performance Leadership Award Winner. Based on the results of the Hospital Strength INDEX from iVantage Health Analytics, the Performance Leadership Awards reflect top quartile per- formance among all rural hospitals in the Unit- ed States in either Quality, Outcomes or Patient Perspective. HNJH was recognized as a top performer in Outcomes.
“Being recognized as a national leader in Performance Leadership for our patient out- comes truly validates the work we do for our patients and community. Ensuring all patients receive safe, high-quality care is at the foun- dation of what Helen Newberry Joy Hospital does and we are honored to be acknowledged for that,” said Hunter Nostrant, CEO of Helen Newberry Joy Hospital.
The Hospital Strength INDEX is a compre- hensive and objective assessment of rural hos- pital performance. Leveraging data from pub- licly available data sources, the INDEX aggre- gates data from 50 rural-relevant metrics across eight pillars of performance. Celebrat-
ing its 10th anniversary in 2020, the INDEX serves as the data foundation for a number of industry-leading rural recognition programs and legislative initiatives.
“National Rural Health Day has come to symbolize not just the vital role healthcare providers play in rural communities, but the dedication and hard work that goes into over- coming the unique healthcare challenges that exist across rural America,” said Teryl Eisinger, Chief Executive Officer, NOSORH. “We are proud of the work of the State Offices of Rural Health, their partners and rural hospi- tals do to improve care across the nation.”
“Each year, National Rural Health Day serves as a terrific backdrop for celebrating the power of rural and recognizing rural providers who continue to demonstrate an unwavering commitment to delivering quality care within their communities,” said Michael Topchik, National Leader, The Chartis Center for Rural Health. “We are delighted to be recognizing these top quartile performers in partnership with NOSORH.”
The complete list of award recipients is available at: performing-hospitals/.

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