Page 6 - Upper Peninsula Business Today -- March 2019
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The Most Important Part of Your Job is Marketing Yourself
You’ve taken the plunge and decided to become a real estate agent. You’ve already taken all the courses; gotten the correct licensing and you’re ready to advance your business. Whether you work for a company or are a free agent, the most important part of your job is marketing yourself and your listings.
“Whether you work for an agency or you have your own business, you are your best advertise- ment,” said Melanie Duquesnel, BBB President and CEO. “You must sell others on your ability to find the best deals that fit your client’s needs. In order to do that, you have to get in front of the most people in the most effective ways.”
Better Business Bureau Serving Eastern Michigan and the Upper Peninsula offer these tips to help you market your business in the most cost-efficient ways.
Make a Budget – Marketing yourself and your business is ultimately an investment in you. Knowing how much, when to spend and the intended impact of your marketing requires strategic thinking and a lot of planning. If you don’t do this homework first, you may find that you’ve spent too little or too much and not got- ten the results you’re striving for. It is all about making your business standout from the crowd.
Business Websites - There are an array of real estate marketing tools available through web- sites such as Zillow, Trulia, even, to name a few. Create accounts on all major real estate, social media and networking platforms. The more visible your listings are the better trac- tion you will receive.
Social Media - As a realtor, your clients are everyday people. Where are everyday people? They’re on social media. There are 214 million Facebook viewers in the United States alone. With the share option on Facebook, you can encourage interaction with your followers. By interacting with your followers and getting them to share your post, your listing will likely reach audiences you have never touched before. On Instagram and Twitter, you can share photos of the properties you are listing. Get people interested in your listing with beautiful tagged photos of the interior, landscaping, views, etc. You can tailor your narrative to fit the commu- nity you are selling to. You can also use hashtags to reach people who may not be following your account. You can also do social media advertis- ing. You can choose what demographic, geolo- cation and cost you want to spend all when you go to upload your advertisement. You can also
“boost” posts you’ve already posted to help reach more people.
Targeted Emails - Email marketing is a direct link to your customers. Whether it is a newslet- ter or promoting a specific listing, utilizing email is a great platform to do it. You can easily keep in touch with former clients, promote testimo- nials and share home owning tips. The point is to keep yourself relevant to the buyer as you never know when you may be needed again in the future.
Blogs - Exhibit your knowledge and expertise of the real estate business in a professional blog. This is how you show your clients and potential clients that you are experienced and they can trust your judgement. Choose topics that not only relate to real estate but to homeowners. Make sure to share the blog to your social media pages and encourage others to do the same.
Referrals and Review - In any market, referrals and reviews go a long way. Encourage your clients to review your work and refer you to oth- ers, but do so in a tactful manner. Sometimes
the best marketing is word of mouth. Highlight specific details you pride yourself on that you or your company does exceptionally well. Don’t forget to thank your clients for their referrals. Gratitude lingers for a long time and might gen- erate another referral.
Better Business Bureau offers an online review service that clients can use to review your busi- ness. Also, BBB Accredited Businesses have the option of using a Customer Review Button, which sends customers directly to the review link once a transaction has been made.
Targeted promotion of you and your business can bring great reward if leveraged just right. If you decide that you would like to utilize outside marketing assistance, BBB has great Accredited Businesses that can help you drive traffic to your door.
To learn more about Better Business Bureau’s review process or to learn more about BBB Accreditation, visit or call 248.223.9400.
Better Business Bureau
Schneider, Larche
Haapala & Co., PLLC
Certified Public Accountants & Consultants
906-786-6151 • 1-800-562-4821 • 401 Ludington Street • Escanaba
• Accounting and Auditing Services • Payroll Services
• Tax Planning and Preparation
• Electronic Filing
• Financial Planning and Consulting
• Computer Software Consulting
• Management Consulting and Advisory Services
• Bookkeeping and Computerized Accounting
• Pension Consultants and Retirement Planning
• Business Valuation • Estate Planning
David P. Pechawer, CPA - Partner Bruce D. Dewar, CPA - Partner Denise M. Boyle, CPA - Partner Karen L. Meiers, CPA - Partner
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