Page 10 - UP Business Today -- August 2018
P. 10

Dr. Carl Eiben Saluted For Work With IRU
Debbie, left and Jim Peterson run Peterson Electric in Norway, a second-generation family business that sells and services home appliances. (Nikki Younk/Daily News photo)
Almost 80 Years In Appliances
Peterson Electric a second-generation fixture on Norway’s Main Street
NORWAY — Peterson Electric in Norway has been selling and servicing appliances for nearly 79 years, and the owners attribute that longevity to dedicated staff and loyal customers.
The second-generation family business is led by Jim Peterson and his wife, Debbie.
They are Maytag, Frigidaire and GE product dealers, and sell all types of kitchen, laundry and home appliances as well as televisions. In addi- tion, they service all appliances but not televi- sions.
Jim’s parents, Oscar and Helen Peterson, started Peterson Electric in October 1939. Oscar, a salesman, had been working for some- one else when he decided to buy them out, Jim said.
The store originally was at 640 Main St., where Dr. David Van Holla’s office now stands. PETERSON ELECTRIC IS at 615 Main St.
in Norway. (Nikki Younk/Daily News photo) When Jim joined the family business full-time in the 1970s, he decided to move Peterson Elec- tric across the street to 615 Main St., which had been the store’s warehouse. They owned the 615 property and only rented the 640 building, he
Peterson Electric truly is a family business;
Helen worked as a bookkeeper until she was almost 90 years old, and Jim’s aunt, Pearl Mad- son, helped with sales and office work for at least
55 years, Jim said. Jim and Debbie’s children, as well as Debbie’s dad, Robert Pretto, all worked in the store at times, he added.
They’ve had many other valuable employees throughout the years, Debbie pointed out, including current full-time service technician Dan Turini, full-time delivery worker Tom Bonetti, seasonal delivery worker Reid Berndt and part-time office assistant Kim Glanville.
Although other appliance stores in the area have closed down in recent years, Peterson Elec- tric still sees a steady stream of customers through its doors.
“We’re just a mom-and-pop store, but Jim devoted his entire life to this,” Debbie said.
Oscar and Helen Peterson, at left, started Peterson Electric in October 1939. At that time, the store was at 640 Main St., across the street from its current location. (Submitted photo)
Jim gives credit to the hard work of his par- ents, but he and Debbie have followed in their footsteps, regularly working six days a week.
It’s a passion, Debbie said, adding she and Jim enjoy building relationships with customers. And those customers keep coming back and rec- ommending Peterson Electric to their family and friends, she added.
Peterson Electric is open 8:30 a.m. to 5 p.m. Monday through Friday and 9 a.m. to 1 p.m. Saturday.
After serving 37 years as Inpatient Rehabilitation Medical Director, Dr. Carl Eiben will concen- trate solely on outpatient medicine (consults and EMGs).
“I’m excited about tran-
sitioning into outpatient
medicine,” Dr. Eiben said.
“I’ve been in this role for a
of the body of work our team has accom- plished.”
From 1985-97, Eiben served on the Executive Committee and as the Secretary and Treasurer for the medical staff at Marquette General Hos- pital. He also worked as the Vice President Med- ical Staff (1987-89) and the Chief of Medical Staff (1989-91) at MGH. He’s board certified by the American Board of Physical Medicine and Rehabilitation and the American Academy of Pain Management while also being a member of the American College of Occupational and Environmental Medicine.
He has been a champion for multi-discipli- nary care in many areas,” Dr. Craig Coccia said. “From the injured worker to traumatic brain injury to trauma patients and pain, he’s been tremendously supportive of all the services here. He’s really responsible for elevating our patients’
Dr. Eiben began serving as the medical direc-
tor for Upper Michigan Rehab services in 1981 and for the last 16 years, also served as the med- ical director for the UP Pain Evaluation and Treatment Network. During his time at MGHS, he served as the Attending Physician for numerous patients in the inpatient setting at the MGHS Marquette Rehab Unit. His duties included overseeing medical management and care of patients requiring rehabilitation services such as physical, occupational or speech therapy throughout the course of their treatment. He was also known for his involvement with chil- dren with cerebral palsy and other challenging motor impairments.
“He always did a nice job of relating to the kids,” Dr. Michael Nidiffer said about Dr. Eiben, “and he helped them to always look to make the most of their life, despite their disabil- ity, pushing them to a positive direction. Chil- dren through the Upper Peninsula have greatly benefitted from his unique expertise. It’s been a wonderful privilege to work with and learn from his colleagues at the specialty clinics.”
With the increase of the practice, the UP Rehabilitation Medicine Associates will be growing with the addition of physicians and Advanced Practice Providers.
long time. I’m proud
Owned & Operated by the Larson Family Since 1976
Specialists in Repairing Auto, Truck, Industrial Sales and Service
In Stock– Truck Radiators, Charge Air Coolers & Condensers
Open: Mon.-Fri. 8AM-5PM • Saturday by Appointment
NORWAY, MI 49870 • 906-563-5639
TO ADvERTiSE, CAll (906) 786-202 OR EmAil TO gENERAl- mANAgER@UpbizTODAY.COm

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